Dubai, United Arab Emirates, 14 March, 2016 – Damas, leading jewellery and watch retailer in the Middle East, has a special treat for mothers this year with the launch of limited edition pendants created exclusively for the occasion of Mother’s Day.

Designed with intricate craftsmanship and utmost attention to detail, each pendant tells a different story while encapsulating the love and gratitude we feel for our mothers. Inspired by the beauty in Arabic calligraphy, the collection features a contemporary take on the Arabic word ‘Ummi’, which translates to ‘Mother’. Each 18k gold pendant celebrates motherhood, and reflects pride in the bond we have with our mothers.

Kevin Ryan, COO of Damas, said: “There is nothing more precious than the love that a mother has for her child and we wanted to capture the true essence behind that relationship through the use of timeless Arabic calligraphy. This special occasion is a chance to not only express the deep gratitude we feel for our mothers, but also to show our appreciation for their unconditional love.”

For Mother’s Day, Damas is also offering customers the means to help make their mums feel truly special; with every purchase of a beautiful pendant from the Mother’s Day Collection, customers can have a portrait of their mother painted by an in-store artist at select Damas stores across the GCC.